Regular monitoring and analysis of your website

Underestimating the value of knowing who your visitors are can be very costly. This is much more involved than creating colorful graphs based on statistics of the number of visitors and where they came from. Even popular sites can lose their high rankings if appropriate analysis of visitor behavior on the website is discounted or ignored. You need to know where your customers leave your site, from where they come/return to your site to continue in their search for information, the number of pages they must wade through before finding what they need, and more. To summarize, you need to know that you are reaching the maximum potential of your website, and that you are continually updating and optimizing it as circumstances change.